Photo by Ilnur Kalimullin
Our company’s name is a tribute to the shirt number of a football legend who’s considered thé master strategist in the games’ history. #14 is one of the most iconic in the universal history of sports. Even today, #14 represents a mindset.
As an identity-driven strategic agency, we honor that mindset.
Businesses shouldn’t focus on quick wins. They need to transcend the ambitions of merely being commercially successful. It should be about creating the foundations for sustainable success from which all stakeholders benefit.
If you want people to like you, to stick with you, to buy your products or to work for you, create your own identity, implement it at all levels & stand by it at all times.
This also means a set of values you live by on a daily basis. For us, these are:
Don’t Do Bullshit
Leave bullshit in the yard. Say NO when the rest of room is uncomfortably nodding YES. We attach great importance to transparency and being upfront. A key condition in building trust.
Do Your Job
We never ever compromise on quality. Roll up your sleeves and bring it about. Pragmatism get’s the job done. Faster.
Be #14-ish
Work hard, use your common sense, be original and strive for excellence.
IDENTITY
With a clear DNA (vision, mission, values) & coherent messages, it gets much easier to attract people to work with you or buy from you.
We help you define & design the most efficient version of YOU. With a tailored set of tools your employees find themselves in a more competitive position to play out your unique selling proposition.
EMPLOYER BRANDING
Every study around the globe proves that overcoming challenges, integrating changes or evolving business wise, gets much easier if it’s driven by your workforce.
Engaged employees are your n° 1 marketing tool. So get your act together internally first & create sustainable enthusiasm amongst employees.
BRAND & CONTENT CREATIVITY
Building a strong brand is about making a difference in people’s lives. Brands that step it up, that vividly express how they are substantive, are winners.
You hit the sweet spot if you are passionately consistent in delivering the same experience across every touchpoint.
If you got the same look as Ramon, it means we’ve done our job right…
Check out this guy’s face. Meet Argentinian defender Ramon Heredia.
Heredia was a promising defender who already at a very young age played for top European teams such as Atlético Madrid & PSG. He was part of the Argentinian squad that was humiliated by Holland at the World Cup of ‘74 in Germany.
After yet another series of majestic dribbles by the iconic Dutch opponent wearing #14, Heredia’s lower jaw dropped to the ground. It had to be put back in its place by a team of top surgeons.
This incident lead to a new expression in Argentina, pinpointing someone who is flabbergasted, bewildered, blown off his socks, thrown for a loop, left speechless: él recibe herediates.
Ramon never recovered from his despiteful ordeal in Gelsenkirchen that day. His career only went downward from then on. His favorite sweater shrunk in the wash. He lost his wallet with all his money, so he had to row all the way back to Argentina.
However, Ramon did not throw in the towel. Today, he is one of Argentina’s most successful businessman thanks to his invention of the fidget spinner.