Vitis Life historically had a strong private market client portfolio. But with an expanding network of private bankers and asset managers, Vitis Life found itself in distinct need of a shift towards an outspoken B2B channel. Moreover, international ambitions in a changing financial market induced the company to shift its market approach & positioning.
We supported them with their corporate and brand repositioning, starting with a sector & organizational audit and leading to a solid and robust new corporate identity with a 360° roll-out to rebrand Vitis Life.
Vitis Life’s new identity was mainly based on multidisciplinary expertise with tailored solutions and top shelf service levels in an aspirational framework. Something one cannot achieve with only a new logo. A complete mindset shift of both management & staff was mandatory.
Vitis Life
After the Vitis Life team, back & front office, was immersed in the new identity and messages, a systematic launch of new interactive tools ensured that the link with key stakeholders was strengthened. Vitis Life implemented its repositioning very successfully and is now fully engaged in further expansion.
Vitis Life aims to inspire its clients and institutional partners, and that same inspirational feel was therefore a central part of the image brief. We needed to shake things up a little bit. The concept for the brand images is based on a combination of aspirational and relational images. We decided that each corporate image needed to represent a relational situation in an aspirational setting.
